To promote the Smirnoff sponsorship with the NFL through the “We Do Game Days” campaign, point-of-sale encouraged consumers to try their favorite team-inspired cocktails and enter for a chance to win Super Bowl tickets. Content from the three-day photoshoot was leveraged to create a modular key visual system for retailers and sports bars to support their team’s across the country. In addition to standard POS toolkit, we also ideated videos for social content, merchandisers and plus-up kits for retail and bar.
Smirnoff x NFL Partnership
Art-Directed Photography | Animation & Video Editing | POS Design
